In 2023, I worked with ad agency North Six to curate and launch an event for Primak's first global collection, an inclusive, dynamic and fashion-focused clothing line made in collaboration with international singer-songwriter, actor, and TV celebrity Rita Ora.

 

As part of the experiential team, we designed and produced a 2-day experience titled 'New York One Day, London The Next,' comprising an NYC press launch party followed by a release party in London.

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The NYC brunch served as the official collaboration reveal, immersing guests in the behind-the-scenes of the 'luxury meets street'-inspired clothing line. The brunch featured Ora’s favorite dishes and a 'Hot Right Now Bloody Maria Bar'—a nod to one of her first hit singles. This allowed guests to create classic brunch cocktails using Ora’s own Tequila brand. To complement the hot pink color theme, I designed a series of hot sauce wrappers based on the original ones. I also conceptualized event ideas and oversaw the art direction for poster placement.