To continue the spirit of the previous year's Parsons Festival, this year, I implemented a more geometric shape for the lockup. The new lockup not only embodies the spirit of Parsons—reflecting creativity, innovation, and a commitment to challenging the status quo—but also highlights growth and resilience. Adding a secondary color palette of green and yellow brings a breath of freshness and festivity to the existing colors we see throughout the Parsons branding.

 

The main keywords for the visual story are:

• DISRUPTION: Discomfort is necessary for creativity. It reveals what you haven’t experienced yet.

• RESILIENCE: Rising upward, embracing all possibilities.

​

To see the previous year's Parsons Festival logo design, please visit here​