Design is a tool to introduce my world to you. It encapsulates my life, experiences, and emotions. Each moment and every piece of work is like a part of myself playing different roles, telling stories of people and love.
I'm a designer, creator, & storyteller.
EFE Infographics
DATA VISUALIZATION
In this project with EFE, working with arbitrary data to present a few templates that can be adapted for the new branding guidelines. the brand, infographics are especially important when it comes to presenting financial data. My goal here is to create a visual pleasing, friendly, and inclusive data visualization that can be used not only internally, but externally when facing the clients. I also introduced two new secondary colors: mint and almond to create more refreshing and natural essence on our existing palette.
CLIENT: EDELMAN FINANCIAL ENGINES (EFE)
Data Curves
Are inspired by line charts, which are commonly used in financial data. By connecting all the data points, it creates these energetic waves. They remind us that infinity and motion continue. This is the primary brand personality we want to portray.
Data Circles
Using data circles, I took a creative approach to pie charts. The wheels are the representation of the engine which is inspired by the company name itself. The main theme of this concept is to show acceleration and movements.
